Why You Should Start an Email Newsletter as a Self-Published Writer

Plus, the step-by-step guide you need to start your own email newsletter.

As a self-published writer, connecting with your readers is the biggest and longest journey you’ll have. One way to do this is to create an email newsletter. You can update readers on your writing journey, promote your books, and build a community.

In this article, I’m sharing the benefits of having an email newsletter, the best tools to use, other resources you may need, and a step-by-step guide to setting up your own newsletter.

Why You Need an Email Newsletter as a Self-Published Writer

1. Connect Directly with Your Audience
   Unlike social media platforms where algorithms control what people see, an email newsletter gives you a direct line to your readers. Every time you send an email, it lands in their inbox, which lets you maintain a close connection with them on your terms.

Increase Book Sales and Engagement
Your email subscribers are typically the most interested in your work, so promoting new books or events to your email list can lead to sales and higher engagement. Readers who’ve opted in to hear from you are more likely to support your work.