Book Signings for Self-Published Authors
From scheduling a book signing to the day of the event, and after the event, we've got all the tips you need to have a successful event for your self-published book.
Book signings provide an amazing opportunity for self-published authors to engage with their readers, create meaningful connections, and market their work. In this article, we’re delving into the key aspects you’ll want to consider and plan for when you organize a book signing event. We’re also sharing expert tips to ensure your book signing experience is successful and leaves a lasting impression on your audience and the bookstore you partner with for the signing.
Setting up a Signing
Before organizing a book signing, ensure you have a completed book that you are ready to promote. Once you are ready, follow these steps:
Find a local bookstore that aligns with your book's genre and target audience. Choose a bookstore that aligns with your genre and where your book will resonate with customers.
Identify who organizes events for the bookstore. Go into the bookstore and find out who schedules events for the store Also ask for that person’s preferred mode of communication— email, phone, or in-person meetings.
Discuss what employees at the bookstore will do to publicize your signing. Will they promote your signing on the bookstore website, social media platforms, or through other marketing channels?
Take responsibility for publicizing your signing as well. Utilize your own marketing channels, such as your website, blog, and social media accounts, to spread the word about your book signing event.
Confirm with the bookstore what you can bring with you for signing and what items are not allowed. Have your own banners, book posters, and your favorite pens on hand for signing books.
Determine who will provide the books for the signing. Some bookstores may prefer to handle book sales themselves and take a percentage of the profits, while others may allow you to bring your own books, so you handle the sales independently from the store. If you will be selling your own books, make sure you have the ability to take credit card payments and enough change to provide a smooth purchasing experience. You’ll also want a friend or family member to help assist with payments, so you can focus your attention on your readers and signing books.
Related Reading
How to Pitch Your Self-Published Book to an Independent Bookstore
Day of Book Signing
On the day of the signing, you’ll want to make a positive impression on your readers. Follow these tips to ensure a successful event:
Arrive early at the bookstore to set up your signing area. This will give you time to set up, organize your materials, and make any necessary adjustments.
Be prepared with copies of your book, bookmarks, and any other promotional materials you have. Consider bringing personalized banners and book posters to create an eye-catching display.
Maintain an upbeat and friendly attitude throughout the event. Engage with your readers, answer their questions, and show genuine interest in their thoughts and feedback as you sign books.
Double-check the spelling of each reader’s name before personalizing books. Attention to detail will be greatly appreciated and leave a lasting positive impression.
Have a sign-up sheet available for readers to join your email list. This will help you build a loyal following and keep them informed about your future book releases and events.
After the Event
Once the event has concluded, there are a few important tasks to complete:
Tidy up the signing area: Take some time to carefully pick up the area where you signed books. This will help maintain a clean and organized space for the bookstore.
Pack up your belongings: Gather all the items you brought with you like books, promotional materials, and personal belongings. Double-check that you haven't left anything behind before leaving the bookstore.
Express gratitude: Take a moment to express your appreciation to the bookstore employees for hosting your event. Thank them for their support and assistance throughout the process. Showing gratitude helps build a positive relationship and leaves a lasting impression.
Inquire about future opportunities: Before leaving, it’s also worth asking bookstore employees about any potential future event opportunities. Express your interest in returning for another signing or any other collaborative projects they may have in mind. This opens up possibilities for future engagements and strengthens your connection with the bookstore.
Upcoming article: NaNoWriMo: A First Timer's Guide to Drafting a Manuscript in a Month
Have a productive writing week 🖊️
If you’re finding this newsletter valuable, share it with a friend or on social media!